Mobile-first-index is all set to be rolled out. The main
purpose of this important update is to use mobile friendliness as a major
ranking signal for both, desktop and mobile, search results. How is this going
to work and what will be its impact on the Indianapolis SEO as general? It’s worth
mentioning here.
The main difference
With the number of mobile internet users surpassing the
desktop internet searchers, it’s pretty justifiable for Google to shift its
attention from desktop to mobile internet searches. Hence, mobile version of
internet is going to be used as primary search engine index by Google. Search
engine index is basically a collection of pages that a search engine crawls
through. So far, Google has been crawling through the web traffic generated
from desktop browsers, but it’s going to change with the mobile-first-index.
In case a website
doesn’t have mobile version
Although it’s better if your website has its mobile version,
your site will still be crawled through and indexed if it doesn’t.
Mobile version with
less content
A website’s mobile version may have lesser content as
compared to its desktop version. It’s surely something that you should worry
about. Since Google is now going to primarily focus on mobile versions to index
the websites, the mobile version with less content is going to be considered
for indexing rather than desktop version with more content. So, make sure that
mobile version of your website is synchronized with the desktop version when it
comes to the content on every page.
Expandable content
It doesn’t make much difference for desktop versions of
websites to have expandable content like accordions, tabs and expandable boxes.
But with mobile versions, it really does because having expandable content on
mobile websites for better user experience really makes sense.
Complete launching of
this update
According to Google, this update is being tested on a few
users. However, there are still months left for complete launch. Since Google
is testing the rollout from all aspects, they understandably can’t give a date
of launch. It means that a small bit of uncertainly is still there whether the
things will go well.
Will this Update give
a Ranking boost?
According the statements made by Google while implementing
mobile friendliness as a ranking signal, the mobile-non-friendly pages are not
going to rank well in the search results. This rule is going to be further
enforced with this update.
It simply means that Google is preparing itself for a big
shift of focus from desktop internet to mobile internet. Right now, mobile
friendliness is just a ranking signal. Desktop internet is still the winner so
far. With the new update, the primary ranking criteria for a website will be
the possession of a mobile version.
